The NPD Group has released the following research findings from its Anti-Aging Facial Skincare and the Female Consumer study, which utilized NPD’s online panel; it was fielded Oct. 6-18, 2010.

–About half (48%) of anti-aging users only began using these products since 2007 with almost one-fourth (22%) who only began using these products since 2009.


–Fifty-six percent of women skin care users are anti-aging seekers, stating they have gone shopping or looked for skin care products with anti-aging benefits. And of these seekers about three quarters (76%) are currently using these types of products.


–More than half (56%) of current anti-aging facial skin care users say they are not sure if these type of products really work, but they use them anyway.


–Though Blacks or Hispanics are less likely than Whites to define anti-aging facial skincare as products that moisturize or hydrate, dry skin is the number one factor about their appearance that made Black women start using anti-aging facial skin care products.


–Hispanic women are more likely than any other group to state that reducing puffiness/bags under the eyes is an anti-aging benefit considered important when buying facial skincare products.

More than doctors/dermatologists, TV advertising, online searches, or best of awards, the No. 1 influence in helping a woman decide which anti-aging products to buy is the recommendation of her friends, family and coworkers, with 3 in 4 women agreeing with this statement.